OMADA — Growth Gap Calculator
OMADA Marketing
The Predictable Client Acquisition System
Live session
Discovery questions
1
Where you are now
What's your annual revenue?
Your current business size
$500K
Where do you rank on Google for your service?
Top 3 gets the calls — page 2 gets almost none
#12
Page 2+ — Nearly invisible
Calls & inquiries per month
Total inbound contacts you receive
40/mo
Calls missed per month
Calls that go to voicemail or don't get answered
10/mo
Current new customers added per month
Your baseline today
8/mo
Sales close rate
Once talking to someone, how often do they hire you?
70%
2
Customer value
Average transaction value
What a typical job or service pays you
$1,500
Job profit margin
What you keep after labor, materials & overhead
35%
Lifetime value multiplier
Do they come back? How many times?
2.5x
3
Your growth opportunity
How many more customers would you love to add per month?
This is your growth goal — what we help you hit
+20/mo
4
The plan — how we get there
Organic delivery estimate
New customers OMADA delivers through SEO, reviews & presence
10/mo
Target cost per acquired customer
What OMADA engineers your paid CAC to be — set this first
$300
Monthly ad spend
Now that you know the cost per customer, dial up the volume
$2,000
Diagnosis
★
Traffic problem — and here is the exciting part
We just need to help tell more people about you — and make your phone ring more.
Your close rate tells us that once you are talking to someone, you win the job. We just need more of the right people to find you.
Snapshot
Annual revenue
i
Annual revenue
Your current annual revenue as entered on the slider.
$500K
where you are today
Current customers/mo
i
Current customers
New customers you currently add each month — your baseline today.
8/mo
Google rank #12
Full customer LTV
i
Lifetime value
Avg transaction x LTV multiplier
$3,750
true value per customer
Profit per new customer
i
Profit per job
Avg transaction x profit margin %
$525
at 35% margin
The opportunity already knocking
Calls missed this month
10 missed x 70% close rate = ~7 potential customers who already called
Opportunity value
$10,500/mo
Answered — potential customer Missed — demand was already there
The demand is already coming to you. With Voice AI answering every call 24/7, every one of those becomes a conversation — and most become customers.
The plan — how OMADA gets you there
Organic system
10
new customers/mo
SEO · reviews · presence
+
Paid acquisition
6
new customers/mo
at $300/customer
=
Total delivered
16
new customers/mo
vs your goal of 20
Organic only · 10/mo
$15,000
new revenue/mo
Our plan · 16/mo
$24,000
new revenue/mo
More ad spend · 24/mo
$36,000
new revenue/mo
Marketing investment — as a % of revenue
Total marketing investment
Marketing $1,667 + Ad spend $2,000 = $3,667/mo
as % of projected revenue (current + new customers)
% of revenue
7.0%
0%5%8%10%+12%
0–3% Underinvesting
3–5% Growing
5–8% Thriving
8%+ Aggressive
You are investing right in the sweet spot for consistent growth.
Return on investment — where the revenue comes from
Revenue stream
Customers/mo
Monthly revenue
Monthly profit
Annual revenue
Missed call recovery
Voice AI captures calls going to voicemail
~7/mo
$10,500
$3,675
$126K/yr
Organic growth
SEO, Google reviews & online presence
10/mo
$15,000
$5,250
$180K/yr
Paid acquisition
Facebook & Instagram ads at target CAC
6/mo
$9,000
$3,150
$108K/yr
Conversion Improvement
Better messaging & automated AI follow-up
+1/mo
$1,500
$525
$18K/yr
Total opportunity unlocked
All 4 streams combined
~24/mo
$36,000
$12,600
$432K/yr
Every dollar invested in marketing returns:
$3.44 in new profit across all 4 revenue streams
3.4x
profit return on investment
Total monthly investment
i
Total investment
OMADA retainer (4% of projected annual revenue / 12) + monthly ad spend
$3,667
marketing + ad spend
New monthly revenue added
i
New monthly revenue
Missed calls + Organic + Paid + Conversion x avg transaction value
$36,000
additional · all 4 streams
Additional annual revenue
i
Additional annual
New monthly revenue x 12 — added on top of your current baseline
$432K
added on top of current revenue
New total annual revenue
i
New total annual
Current annual revenue + additional annual revenue from all 4 streams
$932K
$500K current + $432K added
The question that needs to be answered to grow
"If we could recover your missed calls, grow your organic presence, run targeted ads, and improve your conversion rate — bringing you 24 new customers every month and $12,600 in new profit — with a total marketing investment of just 7.0% of your projected revenue, what would that be worth to you?"
The Predictable Client Acquisition System · OMADA Marketing · Live Discovery Session
Current revenue
$500K/yr
→
New customers/mo
+24/mo
Added monthly revenue
+$36,000/mo
×12
Added annual revenue
+$432K/yr
New monthly profit
+$12,600/mo
New total annual revenue
$932K/yr